The very top of the marketing funnel is made up of contacts. Just like in your phone, a contact is a record that personally identifies an individual and includes name, email, address etc. Traditionally, contact details are acquired through broad, brand awareness campaigns that drive consumers to provide their contact info through an online form, like those who sign up to receive your newsletter. Fortunately there is a better way. Cognitive Contractor identifies the contact records for those who need the services you provide, fit your customer profile, and are located within your service area.